NC2020 – C7C – Values2 – Ethics for competitive advantage

4 Mar 2020 — 4 Mar 2021
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March 4, 2020 @ 6:30 pm - March 4, 2021 @ 6:30 pm


This recording was presented at the SMSF Association National Conference 2020 on the Gold Coast by Professional Melinda Edwards, Professor of Practice, QUTeX.


What do a cricket ball, one hundred dollar note and your grandma’s slippers have in common?

…they each represent an uncomfortable blot on the current ethical landscape in Australia. A series of public enquiries revealing unthinkable practices by some of our most trusted institutions, from the charging of dead people to cruelty by carers towards our most vulnerable elderly citizens.

In the aftermath to such ethical failures, focus typically goes to strengthening compliance and regulation mechanisms, which has certainly been the case for the Banking, Superannuation and Financial Services Industry. The need to re-engage with ethics is no doubt being seen by some as redundant. But in our current crisis of institutional trust in Australia, it is also an opportunity.

More than ever people are making decisions with their wallet about the types of companies they want to be involved with and those organisations which align with the expectations of the community are at a competitive advantage. And current research indicates that being seen to do the right thing also improves the bottom line through enhanced employee engagement, customer engagement and investor confidence.

This session will explore why authentically engaging with ethical values = Values2


This recording will provide participants with knowledge and application to understand:

• Why compliance alone is not enough
• Why values alone are not enough
• How ethical business practices deliver competitive advantage
• Why doing the right thing matters to stakeholders and the risk of unethical behaviour on business outcomes.


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NC2020 - C7C - Values2 - Ethics for competitive advantage - Webinars
$ 125.00


4 March 2020 4 March 2021

(Price for Non-Members)

(Price for Members)

1 CPD Hours