SMSF professionals are operating in an increasingly complex environment, as advances in artificial intelligence (AI) and digital technology reshape not only how work is performed, but also the ethical, governance and risk frameworks that underpin professional practice.
“In an era of rapid technological change, technical expertise alone is no longer enough.” SMSF Association CEO, Peter Burgess, said, “Robust systems, sound ethical judgement and defensible processes are now essential to maintaining trust, protecting clients and upholding the integrity of the SMSF profession.”
Across 2.5 days at this year’s National Conference, industry leaders covered AI adoption, cyber resilience and ethical decision-making in a digital-first world.
In a session led by HUB24’s Head of Innovation, Dr Evan Morrison, attendees explored real-world case studies showcasing how firms are integrating AI and automation into their businesses to improve efficiency and enhance client outcomes, whilst ensuring innovation is adopted safely and strategically.
“AI can scale what’s already there,” Dr Morrison said. “When paired with strong processes, quality data and human oversight, AI delivers its greatest productivity gains, lifting efficiency while keeping accountability with the practitioner.”
While innovation can unlock productivity gains, it also raises new ethical considerations.
The ethical dimensions were addressed by Hayes Knight Director, Lisa Armstrong, in her session Ethics in an Era of AI Bots. Armstrong noted, “AI does not absorb professional responsibility. In an AI-driven environment, SMSF professionals must lead with ethical clarity, transparency and accountability to maintain trust.
Cybersecurity risks were also front of mind, with Priority Networking Business Development Manager, Caillin Goss, noting the growing sophistication of AI driven attacks and the regulatory obligations facing SMSF practices.
“Cybersecurity is no longer optional,” Goss said. “By strengthening prevention, detection, and response processes, SMSF practices can protect client trust, safeguard their reputation and reduce the risk of significant disruption.”
This year’s National Conference once again ensured SMSF professionals are equipped to stay ahead of technological change and the evolving professional expectations that come with it.