Scams Awareness

As the peak professional body representing the SMSF sector throughout Australia, the SMSF Association recognises the increasing risk to SMSF trustees and self-directed investors of cybercrime and scams.

For Scams Awareness Week 2026, Australians are being encouraged to: Stop. Check. Protect.

In 2025, more than 264,000 Australians were scammed. 

Not because they weren’t paying attention. because scams are sophisticated, convincing, and designed to catch people off guard. 

Behind that numbers are parents, friends, neighbours and colleagues. No one’s just a number. 

There are three steps that can help you avoid being scammed:
Stop before you act.
Check who you’re dealing with. 
Protect yourself and others by reporting the scams to Scamwatch. 

Learn more about Scams Awareness Week 2026 and protecting your clients from potential scams here

INVESTMENT SCAMS ARE THE #1 CAUSE OF FINANCIAL LOSS TO AUSTRALIANS IN 2023

  • In 2023, Scamwatch received over 8,000 reports of investment scams with total reported losses of $292 million, accounting for over 60% of total financial losses reported to Scamwatch. In response, organisations across government and industry
    formed a Fusion Cell to work together on strategies to minimise the harm caused by this type of scam among the community. The Fusion Cell:
  • Created a direct referral process, resulting in digital platforms removing more than
    1,000 instances of scam advertisements, advertorials, and videos.
  • Diverted 113 attempted calls to confirmed scam numbers to a recorded warning
    message.
  • Removed 220 investment scam websites.

For more information about investment scams, click here

Visit SMSF Connect for tailored information that you are able to share with your clients to educate them about cybercrime and scams. 

Download the full 'Targeting Scams Infographic'

Report the scam

If your client has, or is unsure whether they have been approached by a scammer, there are several things to consider:

If you or someone you know is experiencing anxiety, emotional concerns or distress about scams, contact Lifeline on 13 11 14 24 or Beyond Blue on 1300 22 4636.

Additional resources

SCAMwatch

www.scamwatch.gov.au

ACCC

www.accc.gov.au

MoneySmart

moneysmart.gov.au

ASIC

asic.gov.au

ACSC

www.cyber.gov.au