Summary

Lucian Russ, CFP® – Principal Adviser, Emu Wealth Lucian Russ is a Certified Financial Planner® and Principal Adviser at Emu Wealth, a financial planning practice based in Westlakes, Adelaide. With more than 20 years of Retirement experience, Lucian is known for his calm, practical approach and his focus on helping clients achieve genuine peace of mind with their finances. Lucian founded Emu Wealth with a clear purpose: to make financial advice accessible, transparent, and grounded in care. His clients are typically professionals and pre-retirees who value their lifestyle and community but want to feel confident about funding their retirement years. Lucian specialises in superannuation and retirement income planning, investment strategy, and Centrelink Age Pension optimisation, with an emphasis on long-term, tax-effective outcomes. Clients often describe Lucian as patient, empathetic, and thorough. He believes great advice isn’t just about numbers—it’s about understanding what matters most to each client and helping them make clear, confident decisions. His process blends detailed technical analysis with straightforward explanations that empower clients to stay in control. Lucian holds the Certified Financial Planner® designation, and a Masters Degree in Financial Planning and is Chair of a Disability Charity, CASA Services.